News

20.10.2022

IDS 2023: Experience the new dimension of digital dentistry live

IDS, the dental industry's leading global trade fair, will be held in Cologne, Germany, from March 14-18, 2023. We will once again be attending as an exhibitor, this time with a completely new look: at the new stand location in Hall 01.2, you will be able to experience how digital workflows can sustainably facilitate daily routines in dental laboratories and dental practices and thereby set new standards in patient treatment. An exciting showcase, together with the opportunity of actually experiencing products live in action or to learn from colleagues and product experts how the new technologies can be optimally integrated into the workflow, all make the abstract world of digitization tangible. 

"An incredible amount has happened at our company since the last 'real' IDS in 2019. We have dedicated ourselves to digital transformation across a wide spectrum, developing solutions aimed at making interdisciplinary collaboration between the dental practice and laboratory as convenient and versatile as possible. What drives us: the idea of providing patients with healthy smiles as a result of receiving the best possible care through the teamwork of technical and medical professionals in dentistry. The centerpiece of all this activity is our AG.Live software platform, which makes collaboration between the practice and the laboratory child's play at the various levels. And we will also be addressing the issue of sustainability," says our CEO, Wolfgang Reim. It goes without saying that fans of the tried-and-tested product portfolio will also be fully catered for. Especially, as numerous innovations in the field of consumables or in the Lab CAD/CAM area will be on display. 

"After a long break in which personal encounters were often rather limited, we would like to offer our visitors that very special experience. To live up to this expectation, our stand will be appropriately large and spectacular: on a 640 m2 stand area with a new stand concept, we will be showcasing how we apply digital solutions and excellent products to network dental practices and laboratories and thus revolutionize dentistry in the long term. We are greatly looking forward to meeting with customers, partners and all other interested parties on site and to convince our visitors of our solutions. A visit will definitely pay handsome dividends - that much we can promise," explains Ulrike Frey, our Director Brand Marketing & Communications.

Amann Girrbach on the IDS - Factbox:
Hall 01.2
Stand No. C040-D-041
Stand size 640 m²

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